A 360 view of customers is the holy grail for retail organizations. Customer and Product Data Governance provides a competitive advantage that many parts of the organization can leverage. The benefits of data governance programs are realized across:
- Marketing can use historical data for personalization and predictive modeling
- Sales can use real time data to better assist customers
- Analytics teams have access to data and can calculate KPI’s such as the Customer Lifetime Value and Customer Acquisition Cost
- Legal teams can ensure that risk is mitigated and compliance is met
Data security and privacy plays a critical role to prevent data breaches. Information Asset can help you to ensure compliance with data privacy laws such as the European Union GDPR, CCPA and NY Privacy Act. These catastrophic events are costly and cause damage to the brand that takes a long time to repair.